Localization & amplification

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Localization & amplification

Strengthening brand assets with local relevance and creative amplification

At Hercules, we don’t translate; we transcreate. Our network of over 200 in-market copywriters employ their local insights to produce multi-channel messaging which truly speaks to its intended audiences, both culturally and linguistically. Respecting all social and cultural sensitivities, as well as fashion and religious factors, they craft content that is faithful to original creative masters. If needed, our in-house resources also creatively amplify localized brand assets to encompass specific market differences or to address a strong local client need. As for brand activation programs, our in-market event managers & planners facilitate superior local implementation of brand activation initiatives.