Hercules

Facilitating change management through a brand help desk


Merck Group’s groundbreaking brand guidelines, conceived to evolve constantly, required an agency partner able to fully and quickly understand the new brand tone of voice and to master complex global directives. Hercules set up a brand help desk with the aim to counsel, provide follow-up and produce creative recommendations in order to best guide local Merck Group stakeholders and ensure full brand coherence across the globe.

Implementing this solution meant a major shift within Merck Group and its marketing teams, with changes that impacted positively on the organization, processes and workflow at a global level.

Supporting greater brand visibility worldwide

Hercules’ proprietary web shop platform can support diverse corporate requirements, from organizational change, to global rebranding through internal engagement; it offers more than 20,000 products, it can be customized according to our clients’ needs and it is mobile friendly. Our end-to-end web shop management services cover trendspotting, product design and customization, sourcing and procurement, storage and fulfillment, shipment and delivery, as well as automated billing and reporting. We operate out of our central European warehouse, and we can count on the support of partners in the Americas and APAC for shorter time-to-market or to best address local cultural insights, as well as import or manufacturing legislations. Our customers can also reach out to our multilingual Help Desk for guidance and support.


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Hercules